STUDIO GOODWILL is a Brighton-based creative and production house from Will Haine.
That’s me, by the way. Hiya.
See what I did with the name?
Creative Direction
Executive Production
Brand Strategy
IP Development
Pitches & Responses
will@goodwillcreative.co
Ok, so how the heck do I contact you?
I have been lucky enough to bring some Goodwill to a whole host of fine folks, including: Goalhanger, LADbible Group, The Sidemen, Platform Media, Pubity Group, FootballCo, Plus1 Assembly, Dose of Society, Listen Entertainment, Arcade Media.
And who have you worked with, exactly?
I work with founders, production companies, influencers and agencies to create things people want to spend time with - and stuff brands want to buy.
What on earth do you do?
I'm a strategic Creative Director and Executive Producer, making things for whoever can be bothered to watch or listen.
My branded content skills were honed in senior creative roles at LADbible, where I specialised in purpose-driven campaigns designed to shift the behaviour of millions of young men.
Who the hell are you?
Good things about Goodwill
Founder - Only Scrans
The creative force behind Only Scrans' first long-form series and the launch of a whole new content format. It genuinely wouldn't have happened without Will.
Global Project Lead - Footballco
Will is an exceptional Creative Director. Brilliant with clients, a calming presence on set, and someone you can always trust to bring great ideas to life. One of my favourite people to work with.
CEO - The Sidemen
A brilliant brand storyteller. Will helped sharpen The Sidemen's positioning and gave our commercial team a much stronger story to take to brands.