A LIFE SAVING CAMPAIGN. Literally

LADbible x RNLI

Before the much-loved TV show Saving Lives at Sea, there was the LADible and RNLI partnership.  Respect The Water was a multi-year behaviour change campaign targeted at the demographic most at risk of drowning in UK waters: young men under 30.
 

The partnership was the RNLI’s most successful awareness campaign ever and contributed to saving at least seven lives.

WINNER: Brand Film Festival - GOLD
WINNER: Brand Film Festival - BEST OF THE BEST