ROAD SAFETY
FOR REAL LADS

LADbible x THINK!
 

A Mate Doesn’t Let A Mate Drink Drive was the core message of our campaign with the Department for Transport (THINK!) that challenged the perception of designated drivers among groups of male friends.

We used humour as the vehicle to connect the campaign message with LADbible’s audience, through a UGC style video that placed comedian Michael Dappah’s (he of Man's Not Hot fame) character, Dr. Ofori, within a group of lads having a boozy night out.

The result - five million plus views and a promotion for our DfT client.