GIVING A BOOZE BRAND SOME SWAGGER

DRTY Drinks

DRTY is a vodka seltzer brand with a fun-loving attitude. Founders Oli and Matija tasked me with establishing what it means to live the DRTY life in both TOV and design - from social to the shelves.

Alongside Morgan Hislop - the supremely talented Design Lead, and a longtime collaborator of mine - we relaunched DRTY with some tongue-in-cheek swagger and a nostalgic 90s facelift, creating a standout product in a new RTD category. 

Zero carbs. Zero f**ks.