USING ART TO EXAMINE HOW WE WORK

Rachel Botsman x London Design Biennale
 

This one was certainly a bit different.
 

Roots of Trust is an art installation that reimagines a historical design artefact that reshaped the way people work: the first known organizational chart, created in 1855.
 

I supported renowned TED Speaker, thought leader and conceptual artist - Rachel Botsman - on her journey to having this project made and featured at the London Design Biennale. My contribution included developing the strategic and creative storytelling around Roots of Trust - including landing on the name.